Gucci

Gucci Unifies

Gucci to unify women's and men's fashion shows!

Gucci President and CEO, Marco Bizzarri, has just announced from the stage of the 2016 New York Times International Luxury Conference that Gucci will unify its men’s and women’s seasonal fashion shows from 2017, when Creative Director Alessandro Michele will present one collection each season that combines his menswear and womenswear. The first unified show will take place at Gucci’s new Milan HQ at Via Mecenate.

Alessandro Michele said: “It seems only natural to me to present my men’s and women’s collections together. It’s the way I see the world today. It will not necessarily be an easy path and will certainly present some challenges, but I believe it will give me the chance to move towards a different kind of approach to my story telling.”

Gucci confirms that it will maintain its ‘see now, buy later’ schedule, respecting the necessities of the creative and production process in luxury fashion.

By ADRIANO B.