Where the Dust Settles

A Local’s Guide to the Tamworth Country Music Festival

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Where the Dust Settles: A Local’s Guide to the Tamworth Country Music Festival

18 June, 2025

Words by:

Justin Jackie

There’s a strange alchemy that happens when you return to your hometown as an adult. The streets are the same, but your relationship to them has shifted—like old songs played on new speakers. For me, Tamworth isn’t just a dot on the map or the self-proclaimed “Country Music Capital of Australia”—it’s home. Or at least, it was.

January in Tamworth is always a gamble. The heat hangs heavy — car doors sear your fingers, the air barely moves. And when the rain does arrive—if it arrives—it tends to do so all at once, like a stagehand pulling the weather rope too hard. It’s the kind of downpour that either revives your spirit or floods your swag, depending on your accommodation choices.

I grew up just outside of town, in Moore Creek, back when it was all farms and gravel driveways. These days, suburbia is creeping toward the paddocks I once roamed. It was out there, in the dirt behind our dam, that I first learned to drive—sitting passenger-side in Mum and Dad’s old LandCruiser, shifting gears while they handled the wheel. I was ten. The engine rumble was intimidating for a kid, and the clutch pedal had the subtlety of a gym leg press. But I loved it. That sound, that smell—the diesel and dirt—it’s branded into memory.

So when Toyota invited me to this year’s Tamworth Country Music Festival, handing over the keys to their new 70 Series ute, it felt like more than a media trip. It felt like a weird sort of homecoming. I’ve been back plenty of times to visit family, but being hosted in your hometown comes with a peculiar kind of dissonance. You’re both local and outsider—like someone else telling your story back to you.

Normally, when a brand turns up at a music festival, it can feel a little surface-level — branded caps, a VIP marquee, and content for content’s sake. But Toyota’s presence in Tamworth isn’t an activation. It’s a legacy.
They’ve been backing the Country Music Festival for more than 30 years — not just as a name on a banner, but as the major sponsor, woven into the event’s identity. Long before that, they were in the paddocks and driveways of the region, stitched into everyday life. From the banners strung up along Peel Street to the quiet convoy of Toyotas handling the grunt work behind the scenes, this isn’t a brand showing up — it’s one that’s always been here.

For a lot of families in Tamworth, Toyota isn’t a marketing campaign—it’s infrastructure. Their cars are the ones that show up week in and week out to move gear, pull trailers, and drop kids at sport. So rolling back into town behind the wheel of their latest LandCruiser didn’t feel performative. It felt right. This newest version may come with a few tweaks and a reworked diesel engine, but the bones are the same. Boxy, loud, unbothered by refinement. Just the way we like it.

But this wasn’t going to be just a nostalgia lap. The plan was to trace the backroads—through the misty ridgelines of Barrington Tops, the paddocks of Nowendoc, and the dusky pubs of Merriwa and Denman. Because if Tamworth’s main street is its heartbeat, the quieter roads in the regions, are its veins.

And for those making the pilgrimage themselves—whether for the music, the memory lane, or just to feel something—consider this a pseudo-guide to a few less obvious things to do while you’re in town for the festival.

 

We left Sydney early, escaping the thick city heat. There’s a temptation when heading inland, to stick to the highway and let the kilometres blur. But that’s never been my style. And with the 70 Series’ low-range promise humming beneath us, we opted for something slower, steeper, and infinitely more satisfying. Our route peeled off toward Barrington Tops, that prehistoric spine of the Great Dividing Range where rainforest meets farmland and clouds linger like they’ve got nothing better to do.

From Gloucester, the bitumen gave way to gravel and the temperature dropped a little. It’s the kind of terrain that can make a city-spec SUV sweat, but the new 70 didn’t blink. The updated 2.8-litre turbo diesel might be a nod to modern efficiency, but it’s still wrapped in a body that looks more cattle station than shopping centre. The ride is agricultural, the steering still feels like it’s mediated by an old CB radio—but that’s the point. This isn’t a machine you point and go. It’s one you move with, muscle memory first.

There’s a strange, satisfying float to the way it travels over rough ground. It doesn’t dart or snap like the sports cars I’m often reviewing. Instead, it rolls, shifts, considers. The steering rack has the urgency of a hungover bush poet, but it suits the personality of the thing. You recalibrate. You lean in. You drive slower and notice more.

We climbed through the smoke of burn-off, past blackened tree trunks and the occasional roo, before pulling over to let Griff—the red cattle dog—stretch his legs. The silence was almost total. No synced playlist, no crackly FM—just diesel chatter, the odd complaint from Griff, and whatever our own thoughts had to offer. The Cruiser’s cabin might lack fidelity, but in that moment, it didn’t need it.

Somewhere on the drive, I had a funny realisation: usually, when you drive a press car through a small town, people stop and stare. They ask questions. They try to guess the price, where you’re from. But in a 70 Series in country NSW? No one blinked. It was almost suspicious how invisible we were. But there was a weird pride in that. Like we’d passed some kind of cultural camouflage test.

If the road in was all earth tones and diesel rumble, rolling into Tamworth was like stepping into technicolour. The town pulsed with music—buskers lining Peel Street, fringes swaying from straw hats, and the occasional impersonator melting into the pavement. There was a time when the festival leaned more rough-and-ready, but these days it’s noticeably more family-friendly. Still, if you leave your ego at home and don’t take yourself too seriously, it remains one of the most enjoyable weeks on the Australian calendar.

The Tamworth Hotel continues to be a reliable north star in the chaos. Owner Luke Prout pulls together a line-up each year that somehow threads outlaw country with alt-folk, indie, bluegrass and the occasional honky tonk rager. It’s eclectic in the best way—and feels curated with heart, not algorithm. There’s nothing quite like kicking back, nursing a beer, while someone you went to school with invades your personal space.

Since I was in town thanks to Toyota, it felt only right to attend something official. I caught a dinner hosted at the Powerhouse Hotel—an intimate night showcasing the 2024 and 2025 Toyota Star Maker winners. Both played stripped-back acoustic sets. Wade Foster’s set was raw and magnetic, the kind of voice that makes you stop mid-bite. Felicity Kircher, who followed, had a gentler sound, but there was a conviction in her lyrics that made me think we’ll be hearing a lot more from her. It’s easy to be cynical about corporate tie-ins at festivals, but the Toyota Star Maker comp genuinely matters here—it’s minted some big names and gives emerging artists a proper stage to grow.

And then there’s Markers Bakery. It’s barely changed since I was a kid—a no-nonsense shop with a stainless steel pie warmer and a fluorescent-lit reverence for mock cream. It’s the sort of place where you can grab a ham and pickle sandwich, a finger bun, and a carton of Oak for pretty cheap, and somehow feel like you’re still ten years old.

When we’d had our fill of crowds and chords, we ducked out of town for a half-day horse ride with Paul Wade Horses, just near Bingara. Paul’s a true larrikin—quick with a joke, slow with a story, and always watching. The ride took us through paddocks and across a low river crossing, the kind of trail that reminds you how good Australia smells when you get off the bitumen. I grew up with a horse, so the saddle felt familiar, but Paul and his crew cater to all levels. If you’re looking for a breather from the festival without venturing too far, it’s a perfect reset. Plus, the nearby Roxy Theatre and Café in Bingara is heritage listed and completely preserved—a time capsule from another era, complete with pressed tin ceilings and old milkshakes on tap.

Heading back toward Tamworth, we made a quick stop at the Barraba Silo Art. Painted by Fintan Magee, the towering mural of a local water diviner felt both cinematic and deeply grounded—a surprising moment of stillness and scale that lingered longer than expected.

That night, we stopped by the Tamworth Regional Astronomy and Science Centre, where the local crew had set up public stargazing during the festival. It’s not the sort of detour most punters make, but it was exactly what I needed—a chance to zoom out. The place is run by a ragtag group of science-loving locals who’ve somehow cobbled together one of the best public observatories in the country. You get the feeling they’re in it for the love of it. The gear’s impressive, the setting quiet, and the perspective cosmic. For an existential cowboy like me—someone who thinks too much and looks up too often—it was oddly grounding.

Tamworth might look glossier these days—the festival more polished, the edges a little softer—but there are still touchpoints that haven’t budged. My pop’s house still looks the same as it did in the 1950s. The Fitzroy milk bar still stands. My old primary school is still there, shaded by the same trees we’d throw balls into. For all the modern upgrades—and a few soul-sapping concrete slabs where beautiful old buildings once stood—there are still slices of the past you can hold onto.

Sometimes, returning home is just that. Other times, it’s a way to notice what’s changed—and what’s refused to.

Our southbound trail traced a gentle arc through familiar countryside. First Murrurundi, still stoic and sleepy, then Willow Tree, where we stopped for lunch at the pub—local meat, cold beer, and a pace that insists you slow down whether you want to or not. We ducked into Michael Reid’s gallery too, perched modestly on the main drag. Somehow it manages to feel both world-class and completely unpretentious. A reminder that art doesn’t always have to shout.

From there, we rolled through Merriwa and Denman, two towns that wear their history lightly—old pubs, wide streets, and the sense that not much changes unless it has to. By now, the 70 Series had stopped feeling like a loaner. The cab was dusted and lived-in. Griff, the cattle dog, had officially claimed his patch in the cabin. The mats had hardened under a layer of mud, and the stereo remained blissfully underwhelming. We stopped reaching for it somewhere around Tamworth. The soundtrack now was the diesel’s slow rhythm, a few passing freight trains, and the wind slipping past the mirrors.

From Denman, we turned southeast, veering toward the Putty Road—a ribbon of tarmac beloved by motorcyclists for its rhythmic bends and total lack of distraction. It’s a road that asks for your attention, but not in a way that demands speed. In the 70 Series, it wasn’t fast—but it was steady. It didn’t carve the corners so much as it leaned into them, letting its diesel heartbeat keep time.

As we neared Colo Heights, the light began to shift—the sun slipping low behind the ranges, tinting everything gold. We pulled over one last time to stretch our legs and let Griff do the same. No reception. No plan. Just the dry crackle of eucalyptus and a warm breeze nudging the silence. I stood back and watched the LandCruiser settle into the landscape—dusted, dogmatic, and entirely unbothered. It looked less like a borrowed press car and more like it had always been ours.

The drive home gave space to think. About how much the town had grown. About the buildings that are gone. About the ones that remain—my pop’s house, still standing square and stubborn, refusing to change. Some things anchor you like that. Not with noise or nostalgia, but with quiet consistency. And then there’s Toyota. A brand that, in places like this, isn’t just a badge on a bonnet—it’s part of the backdrop. Their presence at the festival wasn’t flashy or forced. It didn’t need to be. Because in Tamworth, Toyota’s already in the story. And like any good local, it doesn’t need to introduce itself.

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