There’s a strange alchemy that happens when you return to your hometown as an adult. The streets are the same, but your relationship to them has shifted—like old songs played on new speakers. For me, Tamworth isn’t just a dot on the map or the self-proclaimed “Country Music Capital of Australia”—it’s home. Or at least, it was.
January in Tamworth is always a gamble. The heat hangs heavy — car doors sear your fingers, the air barely moves. And when the rain does arrive—if it arrives—it tends to do so all at once, like a stagehand pulling the weather rope too hard. It’s the kind of downpour that either revives your spirit or floods your swag, depending on your accommodation choices.
I grew up just outside of town, in Moore Creek, back when it was all farms and gravel driveways. These days, suburbia is creeping toward the paddocks I once roamed. It was out there, in the dirt behind our dam, that I first learned to drive—sitting passenger-side in Mum and Dad’s old LandCruiser, shifting gears while they handled the wheel. I was ten. The engine rumble was intimidating for a kid, and the clutch pedal had the subtlety of a gym leg press. But I loved it. That sound, that smell—the diesel and dirt—it’s branded into memory.
So when Toyota invited me to this year’s Tamworth Country Music Festival, handing over the keys to their new 70 Series ute, it felt like more than a media trip. It felt like a weird sort of homecoming. I’ve been back plenty of times to visit family, but being hosted in your hometown comes with a peculiar kind of dissonance. You’re both local and outsider—like someone else telling your story back to you.
Normally, when a brand turns up at a music festival, it can feel a little surface-level — branded caps, a VIP marquee, and content for content’s sake. But Toyota’s presence in Tamworth isn’t an activation. It’s a legacy.
They’ve been backing the Country Music Festival for more than 30 years — not just as a name on a banner, but as the major sponsor, woven into the event’s identity. Long before that, they were in the paddocks and driveways of the region, stitched into everyday life. From the banners strung up along Peel Street to the quiet convoy of Toyotas handling the grunt work behind the scenes, this isn’t a brand showing up — it’s one that’s always been here.
For a lot of families in Tamworth, Toyota isn’t a marketing campaign—it’s infrastructure. Their cars are the ones that show up week in and week out to move gear, pull trailers, and drop kids at sport. So rolling back into town behind the wheel of their latest LandCruiser didn’t feel performative. It felt right. This newest version may come with a few tweaks and a reworked diesel engine, but the bones are the same. Boxy, loud, unbothered by refinement. Just the way we like it.
But this wasn’t going to be just a nostalgia lap. The plan was to trace the backroads—through the misty ridgelines of Barrington Tops, the paddocks of Nowendoc, and the dusky pubs of Merriwa and Denman. Because if Tamworth’s main street is its heartbeat, the quieter roads in the regions, are its veins.
And for those making the pilgrimage themselves—whether for the music, the memory lane, or just to feel something—consider this a pseudo-guide to a few less obvious things to do while you’re in town for the festival.