From the beginning, Rayne + Sol was also designed to be gender inclusive. For Jeni, that means removing the coded language and hyper-feminine marketing that can make beauty feel exclusive. The formulas are designed for all genders and all skin types, including sensitive skin, especially for people who have struggled to find facial tanning products that do not irritate their skin

For Maltaris, weaving in a social consciousness was key to both her own personal ethos and that of the brand. One dollar from every purchase is donated to I=Change. The serum comes in recyclable amber glass, and the mailing boxes are recyclable and compostable. It is a young brand, but the intention to build responsibly is there from the start.

Starting a business while navigating early motherhood has, Maltaris says, been both daunting but deeply rewarding. There have been moments of doubt. Moments of pride. Long days. Clear purpose.

“Building a brand while navigating early motherhood has stretched me in every way, yet it’s also given me clarity about what I want to create and why. I’m really proud of what we’ve built so far, and this is only the beginning,” she says. 

Tanning culture is something I’ve long felt uneasy about. The expectation to bronze yourself into a version of “healthy” that, more often than not, comes with a heavy dose of sun damage. If you remember those black and white skin imaging ads showing the hidden damage on 21-year-olds…. they still haunt me. But so does the parallel anxiety around what we are willing to put on our skin.

What interests me about Rayne + Sol is not the promise of transformation, but the reframing. It is a product that acknowledges the desire for radiance while treating skin as something to be cared for rather than corrected. Personally, it folded easily into my existing routine, which, for someone often referred to as a minimalist, is a blessing. A light, silky serum that I put on clean skin before bed. 

More than anything, Rayne + Sol reflects a broader shift in the beauty world that seems to be emerging from Australia and New Zealand. It is less about the quick fix and more about the story, the consciousness, and an awareness of what you are feeding our skin.