The fragrances are grounded in Australia, with each scent tied to a place or feeling. Mikado Bark draws from autumn afternoons in Edinburgh Gardens. Sienna Brume recalls long summer days at Fitzroy Pool. Petrichor Plains captures rain arriving after a dry spell in the country. Kirra Curl channels salt, surf wax and coastal air.

“For too long Australia has been on the receiving end of European parfum culture, when in truth the raw materials and the stories we have here are extraordinary,” Brown says.

The goal is not to imitate European fragrance houses, but to build something distinctly local. The products are designed, developed, hand-filled and assembled in Melbourne.

The brand is also firmly gender neutral. Brown and Mihan reject the old industry habit of dividing fragrance into masculine and feminine categories, seeing it as outdated marketing rather than meaningful guidance.

“There is no such thing as a masculine ingredient or a feminine note,” Brown says. “There is only the way a particular scent meets a particular person’s chemistry.”

“We make parfums for people who feel deeply. Who move through the world with intention. Who reject the gendered prescriptions of what a fragrance should be, and instead ask only: what does this make me remember?”

As an independent house, Mihan operates in a market dominated by global names with bigger budgets and louder campaigns. But Brown and Mihan have never been interested in growth for growth’s sake. Their focus remains on small-batch production and quality ingredients.

Every part of the brand, from bottle design to packaging, is considered. They prioritise sustainable sourcing, vegan and cruelty-free production, and keeping close control over how everything is made. Through a partnership with I=Change, the company also donates one dollar from every sale to causes supporting women in the Pacific, mental health initiatives and environmental restoration in Australia.

“Independent producers keep craft alive,” Brown says. “They keep diversity in the things we wear, the things we eat, the things we surround ourselves with. The thing you wear on your skin every day should come from someone who thought about you, not from a boardroom.”

That is what makes Mihan Aromatics worth paying attention to. Not just the scents themselves, but the humanity behind them. The idea that when you place a scent on your skin, it can offer something more valuable than simply smelling good, whether that is a memory returning or a deeper sense of presence with yourself and the world around you.