There’s a famous moment from Alexander McQueen’s Spring/Summer 1998 runway, “Golden Shower,” where rain poured onto the catwalk. It was a deliberate, but no less theatrical gesture, leaving models dripping wet in a grand spectacle. Much of McQueen’s glory was built on the pleasure of bringing drama and excitement to a runway, leaving his audience to embrace the unexpected.
For COMMAS’ Resort 2027 debut, the rain and all of its drama arrived uninvited. Or perhaps spiritually invited. Founder Richard Jarman’s love for the Australian landscape runs through all of his work, so maybe the weather knew exactly where it was going. Either way, he didn’t need a production team to manufacture the romance of messy weather and chance happenings. Tamarama Beach took care of that itself.
At 8am on a chilly Sydney morning, a local swimmer opened the show, descending the steps toward the beach before stretching at the shoreline and plunging into the ocean beside the runway. Then came the models. Music stalled and restarted, grey clouds and rain gathered overhead. Guests laughed as umbrellas turned inside out, shoes disappeared into wet sand. Wind tore through raw silk as waves crashed in the background.
Founded in 2017, COMMAS has always understood resortwear in a way few brands truly do. Not fantasy holiday dressing, the kind you might see in a cruise collection, but clothing shaped by living near water. The question at its core is how that environment can be embodied in everyday life. Quality, authenticity and a deep respect for the natural world is how the brand describes its ethos, and Resort 2027 distilled that philosophy into something tactile and deeply Australian.