Genesis has been methodically building its case, vehicle by vehicle, and the GV80 SUV was a pivotal moment. Introduced in 2020, it wasn’t just another SUV; it was a clear message that Genesis intended to be taken seriously. The GV80 quickly became the flagship of the Genesis lineup, praised for its design and technology, but as with any new entrant, it had to work hard to prove itself.
Now, the brand takes an even bolder step with the GV80 Coupe, a variant that seeks to blend the practicality of an SUV with the sporty allure of a coupe. It’s an intriguing proposition, but the real question is whether this new model can offer more than just visual drama. With a weekend road test planned, I was keen to find out if the GV80 Coupe was just another contender or if it had the substance to back up its style.
First Impressions: Exterior Design
On first glance, the GV80 Coupe certainly makes a statement. The front end, dominated by Genesis’ Crest Grille and flanked by LED headlights, is as aggressive as it is distinctive. It’s clear that Genesis wanted to create something that stood out, and in that respect, they’ve succeeded. The sloping roofline and coupe-like silhouette are executed with a deft touch, creating a design that’s both eye-catching and well-proportioned. It’s almost as if Bentley and Aston Martin had a lovechild—there’s an undeniable hint of British luxury in the way the lines flow, particularly in profile.
The Storr Green paint on the test vehicle added another layer of intrigue. It’s a handsome color, subtle yet striking, and it shifts dramatically depending on the lighting conditions. In the early morning light, it has a muted, almost understated elegance, but as the day progresses, the green takes on richer, deeper tones, giving the GV80 Coupe a chameleon-like quality. It’s the kind of colour that not only catches the eye but also holds it, inviting closer inspection.
The wheels, too, are worth mentioning. At 22 inches, they’re large enough to assert the GV80’s presence on the road, yet their design is refined, with a dark matte finish that complements the vehicle’s overall aesthetic. They strike a balance between sporty aggression and luxury, albeit at the cost of some driving comfort.
However, there’s a fine line between bold and overdone. The GV80 Coupe’s design toes this line with elements like the rear spoiler, which, while intended to underscore its sporty credentials, may come off as a bit heavy-handed for some. But there’s no denying that the GV80 Coupe is a vehicle that turns heads, regardless of context.