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The Psychology of Color

You can’t make something yellow without causing a stir. Arguably the most intense color on the spectrum, almost any expanse of it commands attention and draws the eye. So what does it mean when this color is employed in architecture? Psychologically, yellow is often characterized as making people happy or invigorated and — whether the designer intended it to or not — it can underscore such notions for inhabitants when used in a building.

The projects below all feature noteworthy applications of yellow in their articulation. Typologies vary widely, but the effect this color choice has on a wide range of occupants illustrates striking similarities and contrasts. In all, these examples reinforce the notion that yellow exerts a powerful presence wherever its used, and its implications should be considered carefully.